TZ1 Platform for Artists

Given the clients treasure trove of data, the TZ1 for Artists platform provides actionable data to artists. A digital hub showcasing valuable resources to help artists network and scale their careers — curated short / long-form video, written content, etc.

Due to the importance of the product and timeline, a mission critical approach was required for each phase of the project: Onboarding which included auditing efforts, Visual identity creation, Information architecture / UX / Wireframing, Design

As a core feature, flexibility was built into the required designs where each page is made of dynamic modules. Modules can be combined to create new page designs based on recommended visual guidelines.

High fidelity design conveying concept of modularity, network and interactions presented for client approval. While actuals weren't reported to TRAVERSE, the client saw an increase in platform adoption and social impact.