The Office

When Office Depot wanted to celebrate 20 years of business, we had sufficient knowledge of the brand to make it a special occasion for consumers.

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Partnering with Orbitz, we came up with the concept of awarding $10,000 worth free travel for a certain number of winners. If you guessed 20, you're correct. From point-of-sale game cards, to in-store pole toppers and aisle violators, and an online microsite to validate confirmation numbers. It didn't stop there, every visitor received coupons to discount merchandise on their next visit.

Office Depot's success is a story of rapid growth followed by challenges and adaptation, characterized by strategic mergers, an aggressive expansion strategy that initially positioned it as a leader, and later, a focus on e-commerce and omni-channel integration would compete with rivals like Amazon.

Campaigns such as this one contributed to aggressive growth, and significant market share. With e-commerce in the rear-view mirror, their Omni-channel focus emphasized the integration of its online and offline business through initiatives like a fast in-store pickup program.

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